Jan Koum, founder of Whatsapp hates advertisements. When Facebook took over Whatsapp in February 2014 for US$19 billion, Jan obliged Facebook to maintain Whatsapp add free now and forever.
So how does Whatsapp earns revenue?
Actually it doesn't. Atleast presently.
It is vastly believed that Facebook uses Whatsapp to create data base and for behaviour tracking of users. Which they use to display adds on Facebook and other websites.
Intially Whatsapp use to Charge 1$ for 1 year of subscription but later that plan was cancelled. And since then WhatsApp is free for all.
In future WhatsApp might have some integrations which will accumulate profit for the company. As of now we know of WhatsApp Pay which will soon launch in India and Globally.
Presently WhatsApp is trying to accquire as many users as it possibly can. They already have about 1 Billion+ active users.
How does WhatsApp earn money when there are no ads?
A question answered on Quora.com by Ajinkya Khobragade
No comments:
Post a Comment